According to the ranking, TV3 dominated the Ghanaian television industry from January to December 2019 in both urban and rural demographic cohorts within the survey age of 15 years to 45+ years, averaging 12.58% of the total 17 million estimated TV population corresponding to 2,144,588 impressions.
UTV overtook Adom TV for the second spot at the end of 2019 recording an average share of 11.25%. This average audience share year-to-date (YTD) is the true measure of the performance of a particular channel, other than the individual weekly shares.
At the end of December 2019, TV3 topped the monthly performance recording an average share of 14.34% equivalent to 2,444,626 impressions. UTV and Adom TV maintained their second and third spots garnering an average share of 13.89% and 10.42% respectively. The dominance of TV3 of the month is anchored on high performance on key dayparts including morning (12.41%), afternoon (12.32%) and core prime (13.38%).
TV3 Network Limited is a subsidiary of Media General, Ghana’s leading media company which owns and operates some of the industry’s largest and most diversified businesses spanning television, radio, digital media and productions.
The wholly owned Ghanaian company has a bold ambition to shape the future of Media and Entertainment in Africa by becoming the continent’s leading and most respected Media company that delivers end-to-end superior value for all stakeholders — clients, viewers, employees, shareholders and the communities in which it operates. Other brands owned by the company are 3FM, Onua FM, Connect FM, Akoma FM and www.3news.com.
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Source: Chris Koney